There is a question that is on the lips of every business: how can we get more customers? It is a natural one. Different businesses may have different approaches to what they deem success to be and how they intend to go about getting it.
There are businesses who focus primarily on maximising profits while others take more pleasure in preparing a quality product or service and take plenty of enjoyment in seeing customers walk away happy with their purchase.
Despite these differences in motivation, there is one thing these businesses all have in common: none of these companies will ever turn their nose up at the chance to have more business to do. This means that companies are always on the lookout for ways to enhance their exposure and get the attention of potential new customers.
There are many ways in which this can be done but not all of them are guaranteed to be to every company’s taste. Similarly, not all of these companies will have the resources to engage in all of these approaches.
Therefore it is important for businesses to be aware of what is out there and what may suit their individual situation best.
Social Media As The New Force Driving Businesses To The Fore
Social networks have been in existence for quite some time now and businesses having accounts on them is nothing new. However, as more and more young people take to social media to engage with the world, the power and importance of using it as an outlet becomes clearer to businesses.
It is common nowadays for most businesses to use social media to interact with their customers. This can be done to promote competitions or announce new products or keep customers informed of important news.
Social media has also become an important place for users to engage with companies. They use it make complaints or ask for an answer to a query.
Social media also offers a different side to customer service as it is a less formal setting and, therefore, gets the chance to develop a more personal customer-business relationship.
Social networks offer an attractive opportunity for businesses as they have a large number of users and a lot of them allow you to set up an account free of charge.
It is also possible to sell products and services using social media and there is even the possibility of setting up business accounts which give you more functions to help analyse the people who interact with your profile.
Which One To Choose?
There are a number of different social networks that can be of benefit to businesses but the simplest way to narrow down your options from the beginning is to go for the ones with the biggest number of users spread throughout the globe.
After this, you need to analyse the profiles of users in order to get an idea of which might best suit your product. This information is available on the Internet and doing this research will help you in your future endeavours.
The social network that gets the most attention at the moment is not yet the biggest but it is the one which has the most engagement and is proving to be extremely popular with users under the age of thirty-five, a key marketing demographic.
This is none other than Instagram. In just under a decade, it has grown to have more than a billion regular users, more than two-thirds of whom are under the age of thirty-five.
Instagram users are also known to have a higher engagement rate than its main rivals of Facebook and Twitter. It also offers various different ways to produce and publish content and has a more stripped-down, user-intuitive format which makes accessing content easier.
The combination of these factors makes it the most attractive choice if you are looking for new ways to build up interest in your business.
How Do I Get The Benefits Of User Engagement?
Social media engagement works in two directions. Users will interact with company’s accounts but they need to have content to interact with.
When managing your profile, you need to offer something to Instagram users so that they can respond with interaction. Updates on the latest goings-on with your company, ads, product launches, competitions and behind-the-scenes footage are just some of the ways that will catch the eye of users.
This produces the interaction required in the form of views, likes, comments and followers. All this leads to your profile becoming more popular and, in turn, you can then reach a wider audience.
How Do I Guarantee Interaction?
While there are many ways to try and attract attention, the only way that truly guarantees engagement from Instagram users involves spending a bit of money first.
However, it shouldn’t be considered an expense; it is better to think of it as an investment in your company’s future. There are many websites out there that offer you the chance to purchase the desired features for Instagram.
You can buy Instagram likes, followers, comments and views and have them added to your account. This interaction will boost your profile and help you expand your horizons as your account grows and it is easier for other people to come across your profile and its content.
With all this additional attention, it is only a matter of time before you get more customers who come to you by means of Instagram.