When February 2020 was coming to an end, there was a growing fear of health crisis – COVID-19, or as popularly known, Coronavirus. With infection starting in China, it kind of was looming as a health concern, simply it was new and had no known cure, like many other illnesses when they first emerge.
While it was concerning, people around the world went about their lives as normal, as they had a thought that it will soon subside like the previous SARS and Ebola viruses, and won’t create global panic. However, in more than a month thereafter everything was changed.
As soon as March 2020 came, cases started emerging from other countries; which ensued travel, and public places soon started getting shut. In no time, the world came to a standstill. People were asked or forced to stay put in their homes, all the markets, public places malls, restaurants, were closed indefinitely.
The aviation and hospitality industry was the worst affected. However, other industries also got grounded, fashion as one of the bogs and most affected of all. The fashion world saw a decline or a downward spiral it hadn’t seen before.
The World Ahead For Fashion Industry After The Pandemic
The crisis still looms large, but the world is slowly getting back to normalizing things. However it will be a slow and constant speed and things won’t get normal as they were before, sooner. This is something that the world and the fashion industry have to grapple with now.
Moving forward, the fashion world will have to do its bit to come back on the track; it will have to innovate, create opportunities and adjust to the new world order and social norms to begin placing them again in the buying spree of consumers.
How Fashion Clothing Entrepreneurs Can Look Forward To Starting Their Boutique Business?
Many would have thought about starting their fashion store before the coronavirus pandemic hit us. While it has changed the momentum, that doesn’t mean that you drop off your plan altogether. The world will rise again, life will be back to normal, and the fashion world will shine again.
All you to do is be a bit patient, adopt specific strategies, and adapt to the new shopping and living lifestyle of the consumers while creating a different standard of how you run your business.
The below-appended tips are just the right dose of guidance or advice for anyone looking to foray into the fashion world or start all over again their boutique or fashion store:
1. The Source Norm Will Change
Most of the retailers had a habit of souring their clothing line from overseas. However, now this is going to change. Change the track; look for top wholesale clothing distributors locally or in your state or country. This will give you an advantage of less expense in sourcing, high-end quality reliability, better customer understanding, and your requirements on their part.
2. Target Niche Market – Go Local First
It is understood that people’s buying capacity wouldn’t be that as before, for some time. It will help if you specifically target a certain niche, and put all your focus into that. Also, rather looking far, it will suit you to start targeting your local market and consumers first in priority.
3. Adapt To The Fashion Trend
When people will start to move out of their homes, and resume their lives, they will need new fashion, they will buy clothing, but there will be a certain shift you should adapt to. Instead of shopping for luxury clothing to go to a party, they will invest more in clothing that fits their essential part of life, like going to the workplace, or an important meeting.
The party life or travel outing will be a bit reserved in the coming days, So you must adapt to such social norms and plan your clothing line in such a sense that fits their necessary needs now, and then gradually expending into much wider categories with the pace of social; life change.
4. Go Digital
With more emphasis on avoiding social gatherings and meetings, people will prefer buying digitally more and more. This should be adopted by you at all costs. Apart from an e-commerce store, start a virtual showroom; give options to customize their fashion pairings and so, to stay ahead in the race.
5. Provide Smart Shopping Experience
Along with virtual showrooms, start voice communication center which caters to order taking as well as meeting other requirements of customers.
Having a physical store will be central to your business, but instead of traditional structure, move to a new, and modern-style one where people will feel safe and secured and not like being in a crowded place. Ensure proper hygiene and adopt high health standards, as that will be a big concern for customers coming in.
Plan well, start gradually, take innovative and customer-focused decisions and steps, and consult top wholesale clothing distributors who also will understand the need of the hour, rendering you quality, timeliness, and cost-effective buying. So you can move ahead and build a befitting fashion industry presence.